Canadian Valley Technology Center has upgraded its brand to include a new logo mark. The school has featured roughly the same logo for the past quarter-century.

Superintendent Dr. Greg Winters sought a new brand to reflect a renewed spirit of commitment and camaraderie after the recent construction of a new building at the Chickasha Campus and in time for the re-opening of the El Reno Campus, which was destroyed by a May 2013 tornado.

“We’re aligning our marketing efforts behind a strong and consistent look, feel and experience,” Winters said.

Research conducted by Tulsa-based marketing firm Schnake Turnbo Frank in conjunction with the school’s communications and marketing department revealed that people at Canadian Valley are the biggest strength.

Words such as resilient, close-knit, adaptable, market-driven and student-focused were used repeatedly by stakeholders to describe the school with campuses in Chickasha, El Reno and Yukon.

The resulting word mark features a clean, modern look that is progressive, innovative and supports a shortened name. The unique “V” in the logo symbolizes the transformation students experience through CV Tech and the transformational change that is happening for CV Tech as an organization.

The colors were maintained, though have been brightened slightly.

“I’m very proud of the work that our former employee, Susan Hardy Brooks, who is now with Schnake Turnbo Frank, has done in leading this project,” Winters said. “Susan involved our marketing department and helped us create an image that is reflective of who we are and what we represent.”

CV Tech opened in 1970 with a continuing mission of preparing people to succeed through quality career and technical training programs and services.